Obviously, no one should feel forced into buying something, so if you hear “you know what? Surefire Ways to Boost Your Salon. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! So we’re going to impart this knowledge to even the most anti-retail readers we have, because nail salon retail is a massively untapped resource that you deserve to have working in your favor. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. What was the result? Learn about the Beauty Salon, Hair Salon, Nail Salon and hair care services industries and find information on how to start a Beauty Salon business.Don’t forget you can receive free or low-cost training and free professional business advice from your local Small Business Development Center!. Expand Your Menu of Services and Treatments. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. Implement a “frequent flyer” program. Nails: @matros. Photo: @a, Follow me down a winding road Your email address will not be published. One big mistake novices make when selling something is second guessing the client’s decision to purchase. Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. But unless your prices keep pace with your costs, your growing experience, and inflation, you’re going to be losing financial ground. Also, convey that charges will be more the next time while billing. Salon owners, particularly those with no business education, tend to evaluate their competition based on nothing other than the fact that they are also nail salons, and that’s the wrong way to evaluate a competitor. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. Since salons already use high-end products, it’s easy to sell these to customers who want to take better care of their nails at home. Trust us, there is nothing more personal than holding someone’s bare foot, assessing their skin and nails, and making a product recommendation to correct a condition or maintain a result. In a small service business, such as nails, repeat clients are your bread and butter. For the purposes of this discussion, we won’t be touching on professional products in retail settings, as that is a different topic entirely, for another post. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. We want to share with you a tried and true method for increasing your salon’s retail sales that you can start today.THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Have you tried it before? In 2016, approximately 21,000 salons closed their doors, according to Salon Today. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. 4. . Ahead of the implementation of prices, convey all your salon guests. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Improve the Exterior of Your Salon. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. Concentrate on mastering what works for you before adding superfluous items. Use an editorial eye to only sell items that make sense for YOUR clients. Just chalk it up to learning and hone your technique for next time. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. If your salon doesn’t look attractive from the outside, clients won’t go inside. Just as restaurants can t profit simply from selling entrees, salons can t profit simply from selling basic services. According to the NAILS 1994 Fact Book, service prices have barely increased in … In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. Neither can we. People want to feel good about spending on themselves, so a conspiratorial tone also helps. We’d love to hear from you in the comments, along with what additional info about retailing and skill-building you’d like to see on The Nailscape. You’ll want to make sure you have an assortment of brand that complement each other vs. compete with each other. Photo credit goes to Gina at Twinkle Farts! Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Amenities Because you are […] Providing clients an all-star salon experience keeps patrons happy and your shop successful. The average price for nail salon services in the United States is $20.93. var switchTo5x=true; Avoid giving away items you retail as gifts. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. Give your sales a bump by offering discounted gift cards. Have them give you objections to the products, so when a client actually does this, you’re prepared with … We want to make people feel beautiful, delight them with our skills, and to be seen as a nail care destination for our clients. Once you’ve narrowed in on the category your client needs; color, moisture, treatment, etc, offer them two to three options in that category and relate the features and benefits of the product back to their personal life. You’re on candid camera! Important Nail Salon Industry Statistics #1. Get a free Beauty Salon, Hair Salon, Nail Salon business plans template on our Business Plans page. Turn a half empty appointment book to full by building clientele as a nail technician. Not only can these clients provide the bulk of your income, but they can also provide … That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. Even if the item being offered is something we want, our reflex to say no is stronger. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). You already found out everything you need to know during the ask questions phase. Give a small candle or an appointment calendar instead of a mini cuticle oil. 1. Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. Asking smart questions about your client’s life can clue you in to her lifestyle, activity level, and what she may be lacking in the home care department. Often, we can answer “no, thank you,” without even thinking, as we dash our way through a store unencumbered. Selling is all about creating a connection with someone in under 10 seconds, so most of us are at an advantage since we have a captive audience and an established relationship with our clients. These are the people who reliably turn to your shop again and again for the services they need. Don’t get discouraged. 1. (Statista) #2. Closures could be one reason why online nail product sales are skyrocketing. It is much easier for nail salons and mobile nail salons to increase their revenues by diversifying as against increasing the scope of their market. Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. There is a growing popularity of day spas that include these services and that may account for the increase in sales on the hair and salon industry. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. It’s your most obvious option, but likely one of the hardest to do. That being said, the manicure and spa industry is incredibly competitive. Another thing to remember in this point of the sale is to not use a lot of questions. Considering COVID-19, a salon may present some serious risks. Most hair and nail salons have an established customer base. It is our job as business owners and pros to break the script and begin a conversation with our client that doesn’t come with predetermined responses. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Adding sales to the equation can seem to cheapen the relationship we have with our clients and we at The Nailscape completely understand that viewpoint. How to Increase the Income for a Nail Salon 1. This reinforces the idea of actually using the product, and creates a little bit of accountability for home care, since they know you’ll be looking for improved nails on their next visit. A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. We could get into so much more content about successful retailing, but in the interest of keeping everyone awake, we’re going to stop here. Salon retail is a hot topic. Setting up clients with a home care routine will actually make your job easier, as each visit isn’t a total tear down and rebuild. Our top 5 tips can increase your salon business overnight! The first and foremost channel for communicating new prices is your salon! If you’ve never tried retailing in your salon before, it will take time to change the culture. Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! A referral program is only effective if customers know … I’m going to pass this time,” that’s fine. Be sure to actually like what you’re complimenting; that’s key. Once the client has decided to buy, stop asking them questions. Your email address will not be published. Sales takes practice. Suggest kindly, “I noticed your hair seems a little dry. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you! THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. If it works for them, great. One of the easiest ways to connect is though a genuine compliment. Best Promotions for Boosting Sales. Find out something about your client – ask questions. Practice saying your confirmation statements out loud. Allinbrand specializes in website development, graphic design and online brand awareness. Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? 1. Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: Charge reasonable prices. Raise Your Prices. Good luck! Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. You will hear “no” more often than you care to. Offer only high quality items in your salon. 3 Tips on How to Promote a Nail Salon Business Maximize social media. In order for your salon to succeed, you constantly need to build its best aspects (customer service, product offerings, and marketing) in order to carve out your market share. But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. 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